Sorry, Sorry, Sorry

"I'm sorry, but Sorry, Sorry, Sorry means that you no longer have an excuse for delivering anything other than a pitch-perfect apology. Ingall and McCarthy break down thorny questions…with grace and humor." —Peggy Orenstein, bestselling author of Boys & Sex, Girls & Sex, and Cinderella Ate My Daughter
It's a truth universally acknowledged that terrible apologies are the worst. We've all been on the receiving end, and oh, how they make us seethe. Horrible public apologies—excuse-laden, victim blame-y, weaselly statements—often go viral instantaneously, whether they're from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?

Marjorie Ingall and Susan McCarthy show us the way. Drawing on a deep well of research in psychology, sociology, law, and medicine, they explain why a…