The definitive, behind-the-scenes look at why Pokémon's evolution from a single Japanese video game to global powerhouse captured the world's attention, and how the "gotta catch 'em all" mentality of its fanbase shaped pop culture—and continues to do so today.
More than just a simple journey through the history of Pokémon, Daniel Dockery offers an in-depth look at the franchise’s many branches of impact and influence. With dozens of firsthand interviews, Monster Kids covers its beginnings as a Japanese video game created to recapture one man's love of bug-collecting as a child before diving into the decisions and conditions that would ultimately lead to that game's global domination. With its continued growth as television shows, spin-off video games, blockbuster movies, trading cards, and toys, Pokémon is a unique and special brand that manages to continue to capture…