Why Men Like Straight Lines and Women Like Polka Dots

Discover how men and women perceive the world differently and why they won't agree on the colour or shape of the sofa! The book is written as a work of popular psychology and opens with an anecdote about William and Kate, the Duke and Duchess of Cambridge, and how on their visit to Canada when they both took up a paintbrush, she lavished care on the rounded shell of a snail, while he formed straight lines into a square. Through anecdote and reviews of worldwide studies, the book reveals how men's designs and design preferences are rooted in a hunter way of seeing requiring excellent 3D vision and focus on a distant horizon (leading to a focus on straight lines, little colour and little detail); by contrast, women's designs and preferences are rooted in a gatherer way of seeing evolved from millions of years of close-up vision focused on picking berries and nurturing babies with rounded features. These activities placed a premium on being responsive to round shapes, colours and…